Nov 21, 2024  
2024-2025 Graduate Academic Catalog-June 
    
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2024-2025 Graduate Academic Catalog-June
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BUS 6900 - Strategic Management

3 lecture hours 0 lab hours 3 credits
Course Description
Have you ever wondered what it takes to develop a winning competitive business strategy? How does a firm achieve superior performance in a world where the global pace of change seems to be constantly accelerating? This course embraces the challenges in the context of two specific imperatives - value creation and opportunity recognition. Value creation involves creating and maintaining first-rate performance in the face of dynamic industry shifts and competitive forces.  Opportunity recognition requires foresight and decisiveness with a sense of responsibility and stewardship for utilizing the resources available to the firm to maximize potential using their competitive advantage to impact the industry and the world positively.
Prereq: None
Note: None
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
  • Identify and discuss the strategic imperatives that face every company, every day
  • Develop a vision, mission, and set of core values for a firm
  • Determine the financial and non-financial performance targets for a firm
  • Analyze the industry and recommend the strategic position for a firm
  • Create a strategic plan, using a base competitive advantage targeting above-average performance
  • Develop a strategic implementation plan
Prerequisites by Topic
  • None
Course Topics
  • The need for strategy
  • Vision, ethics, and leadership
  • Strategy and performance
  • Sustainability and triple bottom line (people, planet, and profit)
  • Strategic direction, vision, mission, values, and core principles
  • Strategic analysis, industry analysis, competitive analysis, value-chain analysis
  • Open strategy
  • Resource-based competitive advantage
  • Business-level strategy formulation
  • Industry life cycles and innovation
  • Competitive dynamics and competitive intelligence
  • Corporate strategy
  • Strategy implementation, structure, and control
Coordinator
Gene Wright


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