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Dec 04, 2024
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BUS 6151 - Data Visualization3 lecture hours 0 lab hours 3 credits
Course Description
Within this course, students learn how to visualize data to support effective decision-making. Students will learn how to create visualizations and dashboards for a variety of audiences. Special attention will be paid to storytelling with data in the context of a business decision/scenario. Students will learn how to evaluate the appropriate human-analytics interfaces to best support communication and interpretation of results at all organizational levels. (prereq: admission to graduate program)
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Create visualizations that directly tie analytics to a given decision-making context
- Develop dashboards to support organizational decision-making
- Evaluate analytics interfaces and select the best interface for a given audience
- Monitor and improve the performance of visualizations and dashboards
Prerequisites by Topic
Course Topics
- History of data visualization
- What makes for a “good” visualization
- Determining audience and main idea for a visualization
- Interpreting the meaning behind visualizations
- Types of visualizations
- Ethics of data visualization
- Creating a dashboard
- Pre-attentive processing attributes
- Aesthetics and color blind visualizations
- Professional applications of data visualization
- Applications within Excel
- Applications within a presentation (Powerpoint)
- Applications within Tableau
Coordinator
Dan Pavletich
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