Jun 14, 2024  
2023-2024 Graduate Academic Catalog 
    
2023-2024 Graduate Academic Catalog [ARCHIVED CATALOG]

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BUS 6141 - Analytics Leadership and Strategy

3 lecture hours 0 lab hours 3 credits
Course Description
This course introduces the student to the concepts of analytics leadership and strategy to include identification of analytic stage maturity identification and evaluation. Topics include analytics life cycle, the research process, business decision-making, building analytic capacity for strategic advantage, the analytics maturity model and DELTA framework, building analytic culture, and analytic challenges. The course perspective is from the role of executive leadership driving analytic change within the organization. (prereq: admission to graduate program)
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
  • Conduct an analytics stage assessment within an organization
  • Create an analytics strategy aligned with organizational goals
  • Recommend an implementation plan for the action items within an analytics strategy
  • Evaluate ethical dilemmas that arise within analytics
  • Deliver a professional presentation recommending an analytics strategy and implementation plan

Prerequisites by Topic
  • None

Course Topics
  • Analytics life cycle, decision-making
  • Building analytic capacity and nature of analytic competition
  • Communicating analytics
  • DELTA framework
  • Simulation and presentation
  • Building an analytic culture and comprehensive analytic review
  • Staying analytical and analytic challenges
  • Analytic decisions

Coordinator
Dr. Scott Hrdlicka



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