Apr 19, 2024  
2023-2024 Graduate Academic Catalog 
    
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2023-2024 Graduate Academic Catalog [ARCHIVED CATALOG]

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BUS 5800 - Innovation and Entrepreneurship

3 lecture hours 0 lab hours 3 credits
Course Description
You have a solution to a problem; how do you turn it into a successful business model? What are the tools and techniques for taking an idea to market? This course will expose students to the most successful processes and tools for the intrapreneur (innovating and commercializing a product, service, or process idea in an existing organization) and the entrepreneur (developing a product or service and creating a start-up). Students will develop a business model using a visual tool and a series of hypotheses formulations to determine product-market fit as the foundation of a successful business opportunity. The business model becomes the outline for a pitch - a primary tool of the entrepreneurially minded value-creator. This class will result in an abbreviated business plan ready for detailed analysis and launch. (prereq: admission to a graduate program)
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
  • Construct a business model canvas for a potential new product opportunity
  • Prepare a set of measurable SMART goals for a business opportunity
  • Model an ideal customer for the proposed solution in the form of attributes
  • Test a proposed solution defined in a conceptual design for market need
  • Analyze a target market opportunity niche based on product-market fit
  • Create and deliver a business pitch to earn the support of stakeholders
Prerequisites by Topic
  • None
Course Topics
  • Invention vs. innovation
  • Intrapreneurship and entrepreneurship
  • Start-ups are not just small businesses
  • MVP - minimally viable products
  • Business models
  • Business model canvas creation
  • Product and model iteration
  • Hypothesis testing
  • Product-market fit
  • Ideal customer attributes
  • Market potential analysis
  • Business model viability
  • Business model sustainability
  • Pitching the model
  • Building the plan, implementing the plan
Coordinator
Gene Wright


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