Jun 14, 2024  
2023-2024 Graduate Academic Catalog 
2023-2024 Graduate Academic Catalog [ARCHIVED CATALOG]

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BUS 6151 - Data Visualization

3 lecture hours 0 lab hours 3 credits
Course Description
Within this course, students learn how to visualize data to support effective decision-making. Students will learn how to create visualizations and dashboards for a variety of audiences. Special attention will be paid to storytelling with data in the context of a business decision/scenario. Students will learn how to evaluate the appropriate human-analytics interfaces to best support communication and interpretation of results at all organizational levels. (prereq: admission to graduate program)
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
  • Create visualizations that directly tie analytics to a given decision-making context
  • Develop dashboards to support organizational decision-making
  • Evaluate analytics interfaces and select the best interface for a given audience
  • Monitor and improve the performance of visualizations and dashboards

Prerequisites by Topic
  • None

Course Topics
  • History of data visualization
  • What makes for a “good” visualization
  • Determining audience and main idea for a visualization
  • Interpreting the meaning behind visualizations
  • Types of visualizations
  • Ethics of data visualization
  • Creating a dashboard
  • Pre-attentive processing attributes
  • Aesthetics and color blind visualizations
  • Professional applications of data visualization
  • Applications within Excel
  • Applications within a presentation (Powerpoint)
  • Applications within Tableau

Dan Pavletich

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