MB 7460 - Technology Strategy

2 lecture hours 4 lab hours 4 credits

Course Description
This course considers the challenges and opportunities involving the philosophy of research, product development, and business strategy. It attempts to provide a better understanding of the process of technological innovation and the need to identify and deal with managerial challenges. Background is presented touching on broad economic, industrial, and social factors that are involved in technical change. Practical consideration also is given to such areas as project management, technical planning, budgeting, and other aspects of managing an organization’s technical infrastructure. This course will also examine the types, models, and essence of change in organizations. This is a multiple-perspective examination that includes individual, organizational, structural, and cultural change. Its purpose is to define change in its many forms, identify the organizational environment in which most business change occurs, and develop a set of conceptual and practical skills useful in managing organization change or creating a foundation for change. (prereq: MB 6320, MB 6630 or MB 7700, or equivalent)

Course Learning Outcomes
Upon successful completion of this course, the student will be able to:

Develop an understanding of the principle issues involved with managing technological development and implementation
Provide an opportunity to apply these principles in the assigned cases
Provide a basis for further learning and study on these topics
Examine tools to anticipate and create technology strategies by forecasting technological change and formulating technology plans
Review technological systems and products and the role of standards in technology utilizing case studies
Identify and describe the historical character of change in organizations, technology and society as it affects business
Analyze the paradigms of change within organizations and apply them to their organizations in addressing current and future threats and opportunities for their activities
Compare and contrast the six models of change and propose a synthesis of these for a unified model for today’s organizations in industry, service (finance, health care, etc.) and non-profit organizations
Propose solutions to the classic change block or obstacles and apply them to their organization in terms of proposed new products or services
Address how knowledge workers challenge the traditional model of business worker and what changes are integral to this new worker paradigm
Describe the three kinds of movement, three forms and three actions of change in modern organizations and then apply these to their organization

Prerequisites by Topic

None

Coordinator
Gene Wright

Announcement

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Milwaukee School of Engineering

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MB 7460 - Technology Strategy