Nov 21, 2024  
2020-2021 Graduate Academic Catalog 
    
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2020-2021 Graduate Academic Catalog [ARCHIVED CATALOG]

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MB 6141 - Analytics Leadership and Strategy

3 lecture hours 2 lab hours 4 credits
Course Description
Within this course, students learn how to assess an organization’s analytics stage and identify areas of improvement.  Based on these areas of improvement, students will create a strategy to achieve the desired analytics stage of the organization.  Special attention is paid to aligning the organization’s strategic goals and the proposed analytics strategy.  Students will also discuss ethical dilemmas that can arise when implementing analytics throughout an organization.  (prereq: graduate standing)
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
  • Conduct an analytics stage assessment within an organization
  • Create an analytics strategy aligned with organizational strategic goals
  • Recommend an implementation plan for the action items within an analytics strategy
  • Evaluate ethical dilemmas that arise within analytics
  • Deliver a professional presentation recommending an analytics strategy and implementation plan
Prerequisites by Topic
  • None
Coordinator
Dr. Jeffrey Blessing


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