Feb 02, 2023  
2019-2020 Graduate Academic Catalog 
2019-2020 Graduate Academic Catalog [ARCHIVED CATALOG]

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MB 7770 - New Product Management

2 lecture hours 4 lab hours 4 credits
Course Description
This course is designed to develop a thorough understanding of the innovation process where the innovations include products, services, and processes. The course emphasizes the multi-functional team approach and considers global best practices and methodologies including phase-gate, lean product innovation, sustainable development and agile development. Course material emphasizes people, process, and technology as the primary tools of innovation. This course focuses on innovation as one of the keys to sustainable competitive advantage. (prereq: MB 7700 , MB 6900 )
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
  • Analyze innovation processes for the purpose of continuous improvement
  • Evaluate the effectiveness of innovation processes using relevant measurements
  • Create innovation strategy aligned with business strategy
  • Apply innovation best practices to new product and service development processes
  • Apply the principles of knowledge management to innovation processes
  • Manage and lead innovation processes to sustain competitive advantage
  • Understand the principles of lean and agile product development processes
  • Understand the principles of sustainable product development

Prerequisites by Topic
  • None

Course Topics
  • Strategic planning for new products 
  • Opportunity identification and selection 
  • Concept generation, problem-based ideation 
  • Concept evaluation system 
  • Concept testing, product use testing, market testing
  • Global, multifunctional team leadership and management 
  • Strategic launch and implementation 
  • Knowledge management for innovation
  • Lean product development: people, process, and technology
  • Agile product development

Gene Wright

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