Feb 23, 2024  
2019-2020 Graduate Academic Catalog 
2019-2020 Graduate Academic Catalog [ARCHIVED CATALOG]

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MB 7800 - Strategy, Innovation and Entrepreneurship

2 lecture hours 4 lab hours 4 credits

Course Description
This course helps students design a global strategy that is both for and from an interdependent world, which will help their organization turn the world into the most important source of capabilities and innovation - not just a source of markets or lower factor costs. Students explore how organizations achieve and sustain superior performance, and why some organizations generate poor results. Students also learn the stages and activities of the innovation and new product process, as well as the entrepreneurial process of moving an innovation forward to market. (prereq: none)
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
  • Conceptually design an innovative product or service 
  • Apply “Business Model Canvas” for an innovative product or service with practical market realities
  • Analyze an innovative opportunity (idea) in the context of competition and a lack of historical data
  • Create and deliver an elevator pitch
  • Analyze a target marketplace to determine needs (benefits) based segmentation and grate a profile of an ideal customer
  • Create and deliver an entrepreneurial plan pitch
  • Create and deliver an abbreviated business plan


Prerequisites by Topic
  • None

Course Topics
  • No course topics appended

Gene Wright

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