Feb 09, 2023  
2019-2020 Graduate Academic Catalog 
2019-2020 Graduate Academic Catalog [ARCHIVED CATALOG]

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MB 6320 - Professional Seminar II

1 lecture hours 0 lab hours 1 credits

Course Description
The focus of this course is helping students acquire the skills necessary to develop and present a proposal, with a focus on persuasive written and oral communication. Students will learn to develop and deliver a value proposition that addresses the needs of key stakeholder groups and begins to build a community of support behind an idea or proposal. (prereq: none)
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
  • Demonstrate proficiency with professional writing standards required in graduate study
  • Create and deliver a persuasive presentation
  • Formulate a concise executive summary on a given topic
  • Synthesize and summarize research results
  • Select appropriate communication content and formats that meet the needs of intended audiences
  • Formulate a proposal for an initiative or change effort
  • Describe the key elements of a persuasive presentation
  • Evaluate published research results to determine quality and degree of validity, as well as suitability for application within a given organizational context

Prerequisites by Topic
  • None

Course Topics
Week 0 - Bios and introductions (through the end of Week 1)

Week 1 - Shark Tank topic (the importance of knowing one’s audience)

Week 2 - Management theories (theories and principles)

Week 3 - Ethics in business (theories and principles)

Week 4 - Application (value statement and stakeholder value that build upon Weeks 1 to 3)

Dr. Paul Hudec

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