MB 6320 - Professional Seminar II1 lecture hours 0 lab hours 1 credits
Course Description
The focus of this course is helping students acquire the skills necessary to develop and present a proposal, with a focus on persuasive written and oral communication. Students will learn to develop and deliver a value proposition that addresses the needs of key stakeholder groups and begins to build a community of support behind an idea or proposal. (prereq: none)
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Demonstrate proficiency with professional writing standards required in graduate study
- Create and deliver a persuasive presentation
- Formulate a concise executive summary on a given topic
- Synthesize and summarize research results
- Select appropriate communication content and formats that meet the needs of intended audiences
- Formulate a proposal for an initiative or change effort
- Describe the key elements of a persuasive presentation
- Evaluate published research results to determine quality and degree of validity, as well as suitability for application within a given organizational context
Prerequisites by Topic
Course Topics
Week 0 - Bios and introductions (through the end of Week 1)
Week 1 - Shark Tank topic (the importance of knowing one’s audience)
Week 2 - Management theories (theories and principles)
Week 3 - Ethics in business (theories and principles)
Week 4 - Application (value statement and stakeholder value that build upon Weeks 1 to 3)
Coordinator
Dr. Paul Hudec
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