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May 22, 2024
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MG 704 - Innovation and Entrepreneurship3 lecture hours 0 lab hours 3 credits
Course Description
This course is designed to develop a thorough understanding of the requirements to successfully start and operate a manufacturing or service business. Students choose a new product and develop a comprehensive business plan for starting and operating a business. The plan includes complete information, including product selection, financing, marketing and organization. (prereq: MG 633 and MG 670 or equivalent)
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Students will be able to APPLY the “Business Model Canvas” to develop an abbreviated entrepreneurial plan for an Innovative Product or Service WITH Practical Market Realities
- Students will be able to CREATE and DELIVER an Abbreviated Business Plan.
- Students will be able to ANALYZE an Innovative Opportunity (IDEA) in the context of competition and a lack of historical data
- Students will be able to CREATE and DELIVER an Entrepreneurial Plan Pitch
- Students will be able to Conceptually DESIGN an Innovative Product or Service
- Students will be able to CREATE and DELIVER an Elevator Pitch
- Students will be able to ANALYZE a target marketplace to determine needs (benefits) based segmentation and grate a profile of an IDEAL Customer
Prerequisites by Topic
Course Topics
- No course topics appended
Coordinator
Gene Wright
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