| |
Dec 21, 2024
|
|
|
|
|
BA 2661 - Marketing3 lecture hours 0 lab hours 3 credits
Course Description
This course introduces students to foundational marketing concepts. Topics include the evolution of marketing, the significance and use of marketing research, marketing segmentation, product and/or service positioning, distribution, pricing, customer relationship management, and a variety of strategies for marketing communication and promotion while exercising ethical business practices. (prereq: none)
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Describe the significance of marketing information systems and marketing research to organizations and the marketing planning process
- Understand the process of strategic planning and how to integrate marketing into an organization’s strategic plan
- Understand the global nature of marketing and business, the rapidly changing technology of today’s marketing and business environment
- Recognize the impact of the growing demographic diversity and the importance of ethics in conducting business in the modern business environment
Prerequisites by Topic
Course Topics
- Understanding marketing and the marketing process
- Analyze marketing opportunities
- Selecting target markets
- Developing the marketing mix
- Managing the marketing effort
- Extending marketing
Laboratory Topics
- Classroom assignments – work with “real world” marketing professional on final marketing project
Coordinator
Dr. Michael Payne
Add to Portfolio (opens a new window)
|
|
Skip to Main Content
