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Nov 27, 2024
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MB 7700 - Maximizing Stakeholder Relationships2 lecture hours 4 lab hours 4 credits
Course Description
In this course, students learn the major elements of marketing and the marketing planning process, with a particular focus on identifying and addressing customer and stakeholder needs. Students design a marketing plan that includes market segmentation, target markets, and marketing mix. The critical components of connecting with customers and incorporating voice of customer are incorporated into the marketing plan by students. In addition, they learn to evaluate the marketing plan of competitive organizations and assess the effectiveness of marketing plans from a global perspective. (prereq: none) (coreq: MB 6310 )
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
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Prerequisites by Topic
Course Topics
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Coordinator
Dr. Katrina Moskalik
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