MG 670 - Marketing Management

• Gain an understanding of the concepts of business marketing and the marketing management process. The perspective is from the role of marketing in a total customer satisfaction driven organization

• Understanding the business management and serving customer needs 

• Defining marketing in the 21st century 
• Adapting marketing to the new economy 
• Building customer satisfaction, value and retention 
• Winning markets through market-oriented strategic planning 
• Gathering information and measuring market demand 
• Scanning the market environment 
• Analyzing consumer markets and buying behavior 
• Analyzing business markets and business buying behavior 
• Dealing with the competition 
• Identifying market segments and selecting market targets 
• Positioning the market offering through the product life cycle 
• Developing new market offerings 
• Designing and managing global marketing strategies 
• Setting the product and branding strategy 
• Designing and managing services 
• Designing and managing strategies and programs 
• Designing and managing value networks and marketing channels 
• Managing retailing, wholesaling and market logistics 
• Designing and managing integrated marketing communications 
• Managing advertising, sales promotion, P.R. and direct marketing 
• Managing the sales force 
• Managing the total marketing effort