Apr 16, 2024  
2017-2018 Undergraduate Academic Catalog 
    
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2017-2018 Undergraduate Academic Catalog [ARCHIVED CATALOG]

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EN 432 - Business Communication

3 lecture hours 0 lab hours 3 credits
Course Description
Effective communication is key to building strong business relationships and managing high-stake events. Business communication is “transactional”: its main purpose is to move business activity forward. In this course, students study and apply rhetorical principles that get results in a business environment. Topics include creating more influential web content, maximizing the potential of social media, developing crisis communication tools, proposal/grant writing, and customizing project communications to the individual needs of multiple internal and external audiences. Students will work with a non-profit organization to seek out funding opportunities and then prepare a persuasive proposal meeting the needs of both grant seeker and funding source. (prereq: EN 241 )
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
  • Understand the principles and theories involved in constructing business correspondence in different media
  • Design, research, and write an effective business correspondence
  • Demonstrate competency in oral and interpersonal communication including one-on-one, communication, small-group communication, and professional communication
  • Demonstrate understanding of legal and ethical issues confronting business communicators
Prerequisites by Topic
  • None
Course Topics
  • The basics of business communication: audience analysis, style, tone, sentence structure, usage, etiquette, and ethics (4 classes)
  • Communication in the workplace: written and electronic channels; positive, negative, and persuasive messages (6 classes)
  • Business correspondence genres and formats: memos, letters, reports, proposals, etc. (6 classes)
  • Interpersonal and group communication, meetings, and speaking (6 classes)
  • Employment communication: job search, professional profiles for social-networking websites, resumes, cover letters, and interviews (6 classes)
Coordinator
Katherine Wikoff


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