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May 16, 2024
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MG 771 - International Marketing and Export3 lecture hours 0 lab hours 3 credits
Course Description
As the geographical boundaries that have separated countries and continents are broken down by technological advances in communications and transportation, we are faced with global markets unlike those that technical and industrial enterprises have encountered in the past. Dealing with these issues as a marketer requires an understanding of the regional, cultural and country-specific factors. This course addresses the uniqueness that students can expect to encounter as managers in this environment. (prereq: MG 670 )
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Gain the knowledge to apply the principles and practices of international marketing to the problems encountered in a management role with a global organization. They should exhibit a superior degree of investigation, evaluation, strategy and discipline in doing so
Prerequisites by Topic
Course Topics
- Importance of geographical location • International business practices and opportunities
- The legal, economic and political environments • International marketing intelligence
- International product policy
- International pricing policy
- International distributional and logistics
- International promotion and communications
- Technology and the international enterprise
- Coordination of international marketing with other management disciplines
Coordinator
Terry Hoffmann
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