May 02, 2024  
2015-2016 Graduate Academic Catalog 
    
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2015-2016 Graduate Academic Catalog [ARCHIVED CATALOG]

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MG 778 - International Marketing Research

3 lecture hours 0 lab hours 3 credits
Course Description
Underpinning this course are the principles and practices of contemporary marketing research. Concepts are further expanded within the context of international markets. Featured topics include: marketing research in a global environment, designing international marketing research, secondary data sources, collecting primary data, analysis of multi-country data, and challenges facing international marketing research. (prereq: MG 771  or graduate level equivalent)
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
  • No course learning outcomes appended.
Prerequisites by Topic
  • None
Course Topics
  • No course topics appended.
Coordinator
David Schmitz


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