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May 02, 2024
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MG 773 - Technical Sales and Management3 lecture hours 0 lab hours 3 credits
Course Description
This course examines selling and the management of a sales force. It emphasizes trade and industrial selling, but also deals with retail and direct-to-customer sales, including the selling of services. It involves the student in the sales process, product application consulting, as well as the legal, social, ethical and personal responsibilities of the sales engineer. It incorporates the nature and scope of sales management, time and territory administration, and it services as the link between selling and marketing. Emphasis also is placed on selling as a process that benefits both buyers and sellers. (prereq: MG 670 )
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
- No course learning outcomes appended.
Prerequisites by Topic
Course Topics
- No course topics appended.
Coordinator
David Schmitz
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