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Apr 19, 2024
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MS 3425 - Entrepreneurship - An Overview1 lecture hours 0 lab hours 1 credits
Course Description
This course is designed to introduce students to the process of creating a new venture within an existing business or as a new company. The focus will be to provide participants with the knowledge and practical insights, opportunities and challenges associated with transforming a business idea into reality. The course will utilize case analysis, discussion, guest speakers, and business planning to reinforce course content. (prereq: sophomore standing)
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Gain factual knowledge (terminology, classifications, trends)
- Broaden and deepen their understanding of the issues and challenges involved in starting, acquiring, or participating in a new business venture
- Use primary and secondary research tools to determine the feasibility of a business concept
- Develop the basic structure of a business plan (Management and Organization, Product/Service, Marketing, and Financial Structure)
Prerequisites by Topic
Course Topics
- Introduction and student survey (1 class)
- Idea creation (1 class)
- Protection of ideas (1 class)
- Generating a business plan (3 classes)
- Generating a business plan (2 classes)
- Generating a business plan (1 class)
- Capital creation (1 class)
- Capital creation (1 class)
- Executing the plan
- Evaluating the rsults
- Final Exam/Project Presentation
Coordinator
Larry Schmedeman
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