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Apr 20, 2024
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MG 670 - Marketing Management3 lecture hours 0 lab hours 3 credits
This course introduces the student to the concepts of industrial/business marketing and the marketing management process. Topics include the role of marketing in the business process; the determination of the marketing mix of price, promotion, and distribution; analyzing market opportunities, segmentation and positioning formulation and evaluation of marketing strategies, plans and programs; and marketing’s role in new products. The course perspective is from the role of marketing in a total customer satisfaction driven organization. (prereq: graduate standing)
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