BUS 6141 - Analytics Leadership and Strategy

3 lecture hours 0 lab hours 3 credits

Course Description
This course introduces the student to the concepts of analytics leadership and strategy to include identification of analytic stage maturity identification and evaluation. Topics include analytics life cycle, the research process, business decision-making, building analytic capacity for strategic advantage, the analytics maturity model and DELTA framework, building analytic culture, and analytic challenges. The course perspective is from the role of executive leadership driving analytic change within the organization.
Prereq: None
Note: None

Course Learning Outcomes
Upon successful completion of this course, the student will be able to:

Conduct an analytics stage assessment within an organization
Create an analytics strategy aligned with organizational goals
Recommend an implementation plan for the action items within an analytics strategy
Evaluate ethical dilemmas that arise within analytics
Deliver a professional presentation recommending an analytics strategy and implementation plan

Prerequisites by Topic

None

Course Topics

Analytics life cycle, decision-making
Building analytic capacity and nature of analytic competition
Communicating analytics
DELTA framework
Simulation and presentation
Building an analytic culture and comprehensive analytic review
Staying analytical and analytic challenges
Analytic decisions

Coordinator
Dr. Scott Hrdlicka

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