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BUS 6960 - Technology Strategy

3 lecture hours 0 lab hours 3 credits
Course Description
Why do some firms continually introduce the product, process, and service innovations that win them favor within an industry? How do firms seem to master the forces of technology to produce the right products at the right time to grow revenues and profits ahead of their competitors? This course teaches students how to create a culture of innovation and use technology prediction tools (such as S-curves) to develop a portfolio of projects to support the firm's competitive positioning. Additionally, a technology strategy must incorporate the dynamics of a competitive industry and consider deploying alternative approaches such as open innovation and collaboration tactics to compete. Students will analyze the technical factors of a selected industry to propose a strategy and portfolio of projects to meet the firm's business objectives.
Prereq: None
Note: None
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
  • Integrate the concepts of a dominant design, industry standards, the timing of entry, and diffusion in the technology strategy for a firm
  • Apply the appropriate sources of innovation and types of innovation for a given industry to a technology strategy for a firm
  • Identify and describe the historical character of the six models of change in organizations
  • Produce an innovation/technology strategy to support strategic business initiatives using one of the appropriate models for technology innovation
  • Prepare a presentation and communication plan for the innovation and technology strategy for a firm, including the concepts above
Prerequisites by Topic
  • None
Course Topics
  • Importance of technological innovation
  • Sources of innovation
  • Types of innovation
  • Technological discontinuity
  • Learning curve effects
  • Dominant design
  • Timing of entry
  • Innovation portfolio strategies
  • Innovation collaboration strategies
  • Technology diffusion
  • Managing virtual development teams
  • Technology strategy
  • Learning organization and a culture of innovation
  • Intra-firm collaboration 
  • Measurement of innovation
Coordinator
Gene Wright

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