Apr 24, 2024  
2013-14 Undergraduate Academic Catalog 
    
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2013-14 Undergraduate Academic Catalog [ARCHIVED CATALOG]

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MS 4060 - Marketing and Public Relations in Health Care

3 lecture hours 0 lab hours 3 credits
This course details the creation, design, and production of publicity and marketing for health-related organizations. Topics include strategies of effective public relations lobbying, fundraising, news management, market and audience research, needs assessment, role of stakeholders, and connecting to the community. Students will focus on specific strategies healthcare managers can use to advance a healthcare organization. (prereq: MS 280 )


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