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    Milwaukee School of Engineering
   
 
  Sep 20, 2017
 
 
    
2013-14 Undergraduate Academic Catalog [ARCHIVED CATALOG]

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MS 3423 - Innovation and Business Markets

3 lecture hours 0 lab hours 3 credits
This course explores the foundation, functions and models of businesses based on innovation, creativity and value production. Course topics include (a) generation of commercializable new ideas in both new ventures and existing organizations; (b) challenges to organizations based on creativity and innovation; (c) trade-offs in making resource allocation decisions innovative ideas; and (d) strategies for businesses based on fast-changing creative and innovative products. The course features guest speakers and includes assignments involving entrepreneurship and business development. Students will develop an understanding for the steps and strategies needed to move innovative ideas to commercial success. (prereq: sophomore standing)



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