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Apr 27, 2024
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TC 381 - Marketing Communication3 lecture hours 0 lab hours 3 credits
This course focuses on integrated marketing communications, which includes synchronized communication management, multichannel communication flow, message consistency, measurement, and tailored relationship-building messages. It tightly integrates the marcom function with marketing and sales objectives, concentrating on controlling the communication pathways with the customer. Primary emphasis is on writing a full range of marcom techniques.
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