May 16, 2024  
2012-2013 Undergraduate Academic Catalog 
    
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2012-2013 Undergraduate Academic Catalog [ARCHIVED CATALOG]

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TC 242 - Persuasive Speech

3 lecture hours 0 lab hours 3 credits
Students will study the organization of persuasive presentations as well as the ethical considerations necessary for persuasive communicators. Theories of attitude, change, and audience analysis will be covered. Value-based, logical, and emotional appeals will be presented as a foundation for discussing persuasive movements, mass media, propaganda, and advertising. (prereq: EN 241 )


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