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Apr 24, 2024
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SS 463 - Psychology of Design: Digital Behavior3 lecture hours 0 lab hours 3 credits
Course Description
This course will introduce students to concepts of psychology and their application to digital design. Students will learn the basics of cognitive psychology, including concepts of perception, attention, memory, problem solving, expertise, reasoning, and decision-making. Students will also be introduced to concepts of social psychology that apply to design, including persuasion, attitudes, and behaviors. The course will culminate with a project that incorporates the psychological concepts in digital design. (prereq: none)
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Describe the design process
- Explain theories of visual perception including the bottom-up and top-down theories
- Explain how the environment affects visual perception
- Identify how humans process information
- Describe several theories of attentional processes
- Compare and contrast different models of memory
- Describe the processes of memory, including encoding, storage, and retrieval
- Identify types of problems and obstacles, and aids to solving those problems
- Explain how expertise develops
- Identify several types of errors that occur during reasoning and decision-making
- Explain how, why, and when persuasion works to change behavior
Prerequisites by Topic
Course Topics
- Introduction to the design process (3 classes)
- Perception (3 classes)
- Attention and performance (3 classes)
- Memory models (3 classes)
- Memory processes (3 classes)
- Problem solving (3 classes)
- Expertise (3 classes)
- Decision making and reasoning (3 classes)
- Persuasion, attitudes and behavior (3 classes)
- Project presentations (3 classes)
Coordinator
Alicia Domack
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