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Apr 28, 2024
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MG 708 - Executive Management Simulation3 lecture hours 0 lab hours 3 credits
Course Description
This is a business simulation with a general management focus. It requires decisions to be made in all major functional areas of a business, at every point in time, in order to achieve successful results. The scope of the data provided is sufficiently broad to require individuals to work in teams with shared functional responsibilities in order to facilitate decision-making. This closely resembles the most common organizational practice. These functional responsibilities can be rotated among students to increase the learning experience. Individuals must be able to assume responsibility for decisions in many areas including production levels, R & D investment, pricing, levels of promotional expenses, marketing activities, employment levels and some capital expenditure. Thus, all aspects of management are practiced during the running of the simulation. (prereq: MG 633 , MG 670 )
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Develop a business strategy and plan
- Align resources to implement the business strategy and plan
- Assess market and other external forces
- Assess metrics to identify the potential impact of changes to strategic, tactical and operational plans. Reallocate resources to meet the business strategy and plan. Reasonably, logically and rationally adjust the plan
- Identify company performance measures that support the business strategy
- Evaluate the management team in the meeting of company objectives
Prerequisites by Topic
Course Topics
Coordinator
Dr. Paul Hudec
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