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    Milwaukee School of Engineering
   
 
  Sep 24, 2017
 
 
    
2017-2018 Undergraduate Academic Catalog
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MG 800 - Strategic Management

3 lecture hours 0 lab hours 3 credits
Course Description
This course is designed to assist in understanding business policy, the recognition of both strategy formulation and implementation as distinct managerial activities. Business policy is generally viewed as having two major components: (1) strategic- the choice of purpose, molding organization character, and formulating broad plans and direction for the enterprise; and (2) administrative- implementation actions necessary to mobilize resources, carry out strategic decisions and achieve organizational goals. Matters of business policy are covered with text material, case studies, and assigned or selected readings. (prereq: completion of all MG 600 level courses)
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
  • Develop an analytic and systematic approach to strategic management using value chain analysis, SWOT analysis,”Five Forces” analysis and leading edge strategic thinking models. Students will demonstrate an understanding of the entire organization’s value adding activities and how they contribute to the firm’s success 
  • Class discussions and preparation will allow students to demonstrate an understanding of the foundation courses and the theory that is contained in those courses and to apply the learning of elective courses and their work experience 
  • This course will provide students numerous opportunities to demonstrate analytic, investigative and organization skills regarding case studies and the text’s material. Creative solutions with insights and innovative approaches are required for each topic in class and online discussions, written reports, and a research paper
  • The research paper is intended to be a cumulative representation of the material and discussions for the entire course with a specific, focused topic. Each student (or team) will make a formal presentation on the subject of their final paper to the rest of the class during the regularly scheduled class meeting. The complete written narrative will be submitted in an electronic format using the MSOE Style Guide. The executive summary will be shared with classmates prior to the formal presentation

Prerequisites by Topic
  • Understanding of the principles of: 
    • Marketing and marketing management 
    • Finance and financial management 
    • Operations and operations management 
    • Sales and sales management 
    • Human resource management 
    • Total quality management 
    • Product development and technology management 
    • Research and development planning 
    • Business law 
    • Ethics 

Course Topics
  • Introduction to Strategic Management 
  • Strategic Management and Strategic Competitiveness 
  • Review of Case Study Analysis and Research and Writing Guidelines 
  • The External Environment: O, T, I, C 
  • The Internal Environment: R, C, and Core Competencies 
  • Business-Level Strategy 
  • Competitive Rivalry and Competitive Dynamics 
  • Corporate-Level Strategy 
  • Acquisition and Restructuring Strategies 
  • Cooperative Strategy 
  • Corporate Governance 
  • Organizational Structure and Controls 
  • Strategic Leadership 
  • Strategic Entrepreneurship 

Coordinator
David Schmitz



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