May 02, 2024  
2016-2017 Undergraduate Academic Catalog 
    
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2016-2017 Undergraduate Academic Catalog [ARCHIVED CATALOG]

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BA 4601 - International Marketing and Export Management

3 lecture hours 0 lab hours 3 credits
Course Description
The focus of this course is on the economic, political and cultural differences among nations as they influence marketing. Students will explore global marketing opportunities for organizations, laws and practices; develop abilities to identify and evaluate opportunities abroad; gain skills in gathering information and drawing conclusions; and be expected to develop an export marketing plan. (prereq: MS 327 )
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
  • No course learning outcomes appended
Prerequisites by Topic
  • None 
Course Topics
  • No course topics appended
Coordinator
Gene Wright


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