MS 469 - Advanced Marketing Strategies

3 lecture hours 0 lab hours 3 credits

Course Description
This capstone marketing course provides students with an opportunity to integrate the concepts and theories they have learned in previous courses and apply them to a wide variety of marketing problems. It involves a strategic marketing simulation that offers students an opportunity to make marketing decisions in a group setting and compete against other groups. The simulation provides a dynamic marketing environment for experiencing marketing planning, using marketing research, and designing and implementing marketing policies (targeting attractive market segments, developing product, pricing, distribution, and promotion strategies for those segments) within a limited budget. (prereq: MS 468 and Senior standing)

Course Learning Outcomes
Upon successful completion of this course, the student will be able to:

Analyze marketing performance and identify strategic marketing problems
Set appropriate objectives and goals for a marketing strategy
Identify opportunities and threats in the market place
Select target markets strategically and position products effectively
Design and coordinate the marketing mix
Integrate marketing research information into marketing decision making
Allocate resources for optimal implementation of a marketing strategy
Manage marketing’s interface with other business functions

Prerequisites by Topic

None

Course Topics

Branding
Product Lifecycle
Market Segmentation
Product Positioning
Customer Relationship Management
Sales Force Management
Distribution Channel Strategies
Marketing Communication Strategies
New Product Introductions
Pricing Strategies

Coordinator
David Tietyen

Announcement

The Raider Return

Milwaukee School of Engineering

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MS 469 - Advanced Marketing Strategies