MS 365 - Business-to-Business Marketing

• Understand the dynamic nature of the business-to-business environment as well as the similarities and differences between consumer and business marketing
• Identify the industrial, marketing, and business terms and concepts that are significant within the field of business-to-business marketing
• Comprehend the decision process that organizational buyers apply and the resulting strategy implications for marketers
• Apply key B2B marketing techniques, such as relationship marketing and supply-chain management
• Segment organizational markets, identify attractive target markets, and focus the marketing mix towards those target segments when developing strategic marketing plans
• Understand the strategic marketing issues that result through international market expansion
• Demonstrate the application and use of B2B marketing concepts through case studies and a comprehensive marketing plan

• None

• Business Marketing Perspective
• Perspectives on the Organizational Buyer
• Organizational Buyer Behavior
• Relationship Strategies for Business Markets
• E-Commerce Strategies for Business Markets
• Supply Chain Management
• Segmenting the Business Market
• Demand Analysis and Forecasting
• Business Marketing Strategies
• Global Strategies
• Managing Products for Business Markets
• Managing Innovation and New Product Development
• Managing Servicesfor Business Markets
• Managing Business Marketing Channels
• Pricing Strategy for Business Markets
• Business Marketing Communications
• Selling and Sales Management