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May 01, 2024
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MS 327 - International Business3 lecture hours 0 lab hours 3 credits
Course Description
This course is designed to develop an understanding of the expanding need for businesses to think and respond with an international focus. An initial focus is recognizing the forces of globalization, the factors to consider when moving into new markets, and the methods by which firms decide to compete in these foreign markets. Emphasis is given to developing an analysis and appreciation of at least one country/region of the world with regard to its geography, people, history and the associated business risks within this environment. Secondary goals in the course include expanding on the sensitivity to other cultures, and encouraging students to think of their career in the context of a global path. (prereq: One course in economics (e.g. MS 221 , MS 2220 , MS 322 , IE 423 )
Course Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Demonstrate an understanding of basic terminology in international business
- Describe the factors causing the globalization of markets and typical business strategies for competing in foreign markets
- Construct a country risk assessment that includes all the relevant factors for firms operating overseas or thinking of entering new markets
- Summarize and track current news topics facing countries or businesses in international markets
Prerequisites by Topic
Course Topics
- The rapid change of global business (1 class)
- Trade and investment flows (2 classes)
- Contributions of international organizations (2 classes)
- Assesing the economic, financial, political cultural, and competitive risks (12 classes)
- A country risk assessment project (4 classes)
- Marketing internationally (3 classes)
- Financial practices in exporting and importing (2 classes)
- Presentations and discussions (4 classes)
Coordinator
Larry Schmedeman
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